What’s Your Marketing Attitude?
1. “I shouldn’t have to market.” If you are good enough at what you do, you tell yourself, clients should just come to you. Marketing is for products, not professionals.…
1. “I shouldn’t have to market.” If you are good enough at what you do, you tell yourself, clients should just come to you. Marketing is for products, not professionals.…
1. Personalization The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing…
It can be difficult to design a marketing campaign with only one company involved; adding one or more partners can significantly complicate the design and execution of a campaign. By…